SaaS companies have predictable, recurring revenue streams. This changes everything about how investors evaluate you.
Unlike one-time sales, SaaS revenue compounds. Investors can model your growth trajectory from early metrics.
High churn kills SaaS companies. Retention is often more important than growth rate.
CAC, LTV, and payback period signal whether growth is sustainable or just burning cash.
Net Revenue Retention (NRR) above 100% means you grow even without new customers.
SaaS investors speak in a specific language. Know these metrics and be ready to discuss them.
Monthly or Annual Recurring Revenue. The foundation of SaaS valuation.
Current MRR, growth rate (MoM or YoY), and trajectory.
Percentage of customers or revenue lost per period. Lower is better.
Under 5% monthly for SMB, under 1% for enterprise.
Customer Acquisition Cost. Total sales and marketing spend divided by new customers.
Meaningless alone. Always pair with LTV and payback period.
Customer Lifetime Value. Total revenue expected from a customer over their lifetime.
LTV:CAC ratio of 3:1 or higher is healthy.
Net Revenue Retention. Revenue from existing customers after churn, downgrades, and expansions.
100%+ means growth without new customers. 120%+ is excellent.
Months to recover customer acquisition cost from gross margin.
Under 12 months for SMB, under 18 for enterprise.
SaaS investors spend more time on these slides. Make them airtight.
This is where SaaS decks live or die. Investors want to see:
Unit economics tell the story of sustainable growth:
Use this structure as your starting point. Keep slides focused. Make every section show why this will work.
One slide. Who you are, what you do, traction snapshot. TL;DR of the whole pitch.
What workflow is broken? What pain does your ICP experience daily? Use data or quotes.
How your product solves the problem. Why it is better than current alternatives.
Screenshots, demo, or UX flow. Show how users get value. What is built vs planned.
Clear ICP definition. TAM/SAM/SOM with bottom-up logic. Market dynamics.
Position yourself clearly. Map existing tools, your wedge, and long-term defensibility.
MRR/ARR, growth rate, retention cohorts. Show behavior, not just noise.
Investors need to understand how you make money, not just what you built.
"Cloud market is $500B" says nothing. Who specifically buys your product?
MRR without retention context is meaningless. Show cohorts.
If your product slide needs a legend, it is too complex.
How will you scale GTM with this raise? Investors want to see the path.
SaaS founders often overexplain. Pitchkit keeps you focused on what matters to investors:
How you acquire customers determines scalability:
Acquisition channels, conversion motion, CAC insights. How you scale.
Pricing, ACV, expansion revenue, churn targets. How you monetize.
SaaS experience, domain expertise, GTM capability. Why you can execute.
How much, what milestones, how it impacts traction and team.