Founders overestimate how much time VCs spend reading decks. Here is what actually happens:
Your job is to make conviction easy. The pitch needs to show there is a real opportunity, with the right team, at the right time.
Most investors follow a predictable pattern when first opening a deck:
What is this? Who sent it? First impression of quality and professionalism.
Who is building this? Relevant experience? Known names or companies? Red flags?
Is there any proof this works? Numbers, growth, customers, usage. Anything real.
Quick sense check: is the problem real? Does the solution make sense?
Is this a venture-scale opportunity? Is the market real and growing?
Continue reading? Request a meeting? Pass and move on?
If you survive this first pass, they go back and read more carefully. But most decks never get there.
VCs run your deck through a few mental filters:
Each slide is judged based on its ability to support or weaken one of those points.
Here is what investors are scanning for in each part of the deck and what makes them close it fast.
Pitchkit does not just help you write a better deck. It simulates the actual investor scanning experience, showing you exactly where you win or lose their attention.