SaaS founders are often building recurring revenue, scalable products, and usage-based growth loops. That means investors care deeply about:
The deck should reflect that. Don't just show the software: show how it grows, monetizes, and defends itself.
Use this structure as your starting point. Keep slides focused. Make every section show why this will work.
1 slide. Who you are, what you do, traction if you have it. TL;DR of the whole pitch.
What process or workflow is broken? What's the real pain for your target user? Use stats, quotes, or screenshots of current broken tools.
Show how your product solves the problem—clearly and simply. Highlight why it's better or faster than current solutions.
Screenshots, short demo, or UX flow. Investors want to understand:
Who are your customers? How many of them are there? Focus on:
"SMBs spend 6–12 hours/week on manual invoice reconciliation. Accounting teams rely on shared inboxes and spreadsheets with no audit trail."
"$28K MRR in 4 months. 38% MoM growth. CAC payback under 3 months. 300+ waitlisted."
"Product-led motion with SEO as primary channel. 6,000 monthly site visits from templates. 14% signup → 3% activation."
SaaS founders often overexplain. Pitchkit keeps you focused on what matters to investors:
Position yourself clearly. Don't dodge this. Map out:
If pre-revenue: show usage, waitlists, pilot feedback
If post-revenue: show MRR/ARR, retention, activation, usage
Always include growth rate, not just totals.
Your plan to find and convert users. Include:
Pricing, upsells, churn targets. Investors want to know:
Who's building it? Highlight experience in:
How much are you raising, what milestones will it fund, and how will it impact traction, product, or team?