Investors have seen too many marketplaces fail to scale past the early chicken-and-egg stage. To get funding, your pitch needs to prove:
Marketplace decks are about traction, not just vision.
Use this structure as your base. Each slide should answer: "Is this becoming the default place for X to happen?"
1 slide. What the marketplace is, for whom, and where you are now. Highlight GMV, active supply/demand users, or network growth.
What friction or inefficiency exists in current matching? Examples:
Use data or real quotes from both supply and demand sides.
Your marketplace's core promise. Better matching, price discovery, access, speed?
Show:
Screenshots or demo of:
If there are ratings, matching logic, or logistics tools - show them.
Define:
Highlight underserved or fragmented markets.
Show:
This is critical in marketplace pitches. Include:
Even early traction is better than theoretical scale.
How do you acquire each side - cheaply and scalably?
Break down:
Show how initial flywheel starts.
Where does the money come from:
Also show margins, payout cycles, and pricing defensibility.
Do they have:
Execution and grit matter here.
Be precise:
"Over 60% of local pet service providers rely on Facebook groups and text messages for scheduling. Pet owners have no price transparency or trust guarantees."
"Monthly GMV grew 3x in last quarter. Avg. time to first booking: 12 minutes. 45% of demand users return within 7 days."
"Supply acquired via direct outreach + referral from booked providers. Demand via SEO ('dog walking in [city]') with 12% conversion from visit to booking."
Pitchkit helps you focus your narrative around what investors expect in marketplace businesses: