Experience your pitch through an investor's eyes. Feel the tension of winning and losing their attention in real-time.
Investors don't "read" decks - they scan for signals
Founders overestimate how much time VCs spend reading. The truth:
Most decks get less than 2 minutes of attention.
Investors don't read line by line - they scan for signal vs noise.
If something feels off, they close the tab.
Your job is to make conviction easy. The pitch needs to show there's a real opportunity, with the right team, at the right time.
What investors are actually looking for
VCs run your deck through a few mental filters:
Is the market big enough and growing?
Is this the right team for this problem?
Is there a unique angle or insight?
Do they have proof they can execute?
Will this become a venture-scale business?
Each slide is judged based on its ability to support or weaken one of those points.
Slide-by-slide investor lens
Here's what investors are scanning for in each part of the deck and what makes them close it fast.
Problem
Looking for: Clear, painful, urgent problem backed by data.
Red flag: Vague or trendy fluff. "AI is broken" doesn't count.
Solution
Looking for: Unique and believable approach. Not just an idea but something that can work.
Red flag: Buzzwords without tech or user insight.
Product
Looking for: Real product, shown simply. Bonus if already used/tested.
Red flag: Diagrams with no UX or unclear what you've actually built.
Market
Looking for: Real numbers. Who you sell to, how many of them exist, and how you access them.
Red flag: TAM slide with no segmentation or path to reach them.
Competition
Looking for: Proof you understand the landscape and your edge.
Red flag: Ignoring obvious incumbents or pretending you have no competitors.
Traction
Looking for: Growth signs, even early ones. Anything that proves people care.
Red flag: Vanity metrics or hand-picked anecdotes with no real pattern.
Go-to-market
Looking for: Focused acquisition plan. Sales channels, motion, who buys.
Red flag: "We'll grow with content and word of mouth" = no strategy.
Financials
Looking for: Revenue model, costs, burn, and basic projections.
Red flag: Hockey stick graphs with no grounding.
Team
Looking for: Why this team can win. Backgrounds, chemistry, edge.
Red flag: Long team list with no relevant experience.
Ask
Looking for: What you want, how you'll use it, and what milestones you'll hit.
Red flag: "We're raising $1M to scale" with no detail.
Patterns that lose investor attention fast
Buzzwords instead of clarity
Slides overloaded with text or charts
No understanding of market size or buyer
Solution in search of a problem
Weak GTM = no path to scale
Zero understanding of financials
What actually makes you stand out
Clarity. You get to the point, fast.
Specificity. You have numbers, not fluff.
Focus. You're solving one thing well.
Proof. Early traction or insight, not theory.
Experience the investor scan in real-time
Pitchkit doesn't just help you write a prettier deck. It simulates the actual investor scanning experience, showing you exactly where you win or lose their attention.
Watch as an investor scans each section in real-time
See exactly how long they spend on each slide
Feel the tension of winning and losing moments
Get immediate feedback on what makes them close the tab
Learn to write in investor language, not founder brain-dump