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Smarter investor outreach templates | Pitchkit

2025-01-08by Mari Luukkainen

Smarter Investor Outreach

Shipped a small but mighty update: your export now adapts to your startup's actual stage.

That means if you're pre-product, it won't pretend you're post-revenue. If you're at MVP, the messaging reflects that instead of trying to sell a fake Series A narrative. It's all about shaping the right story for the right moment and saving you from the generic VC outreach everyone ignores.

The tweak: I added stage weights that influence what's highlighted in the outreach template. So what you've actually done gets the spotlight, not some wishful thinking. If you're early, team and insight matter more than metrics, so now that's what shines through.

Already reads cleaner than most of what hits a VC's inbox.

What this means for founders

When you export your pitch for investor outreach, the template now automatically adjusts based on your startup's current stage. This ensures that:

  • Pre-product startups focus on team, vision, and market opportunity
  • MVP stage emphasizes product validation and early traction
  • Post-revenue highlights metrics, growth, and market penetration

The technical details

The stage weights system analyzes your pitch content and determines which elements to emphasize in the outreach template. This creates more authentic, stage-appropriate messaging that resonates with investors at your level.

Why this matters

Generic outreach templates are easy to spot and often get ignored. By adapting to your actual stage, your outreach feels more genuine and increases the chances of getting a response.

The goal is simple: make your outreach as compelling as your pitch.