PITCH GUIDE

Consumer Apps pitch deck guide

Building products people love

Consumer app investors focus on engagement, retention, and viral growth. Your pitch should demonstrate product-market fit through user behavior data and show a clear path to monetization.

0+ Consumer Apps investors

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Key Metrics to Know

Daily/Monthly Active Users (DAU/MAU)

Users engaging with your product daily and monthly.

Benchmark: DAU/MAU ratio: Social apps 50%+, Utility apps 20%+.

Retention Curves

Percentage of users still active over time.

Benchmark: Day 1: 40%+, Day 7: 20%+, Day 30: 10%+.

Viral Coefficient (K-factor)

New users generated per existing user.

Benchmark: K > 1 means viral growth.

Session Length & Frequency

How long and how often users engage.

Revenue Per User

ARPU or ARPPU for monetized products.

Must-Have Slides

1Engagement metrics

Prove users love your product

Show DAU/MAU and retention curves
Highlight power user behavior
Demonstrate engagement trends

2Growth engine

Explain how you grow

Break down organic vs. paid growth
Show viral mechanics if applicable
Explain content or network effects

3Monetization

Show the path to revenue

Explain monetization model
Show early revenue data if available
Compare to similar apps monetization

Common Mistakes to Avoid

!Focusing on downloads instead of engagement
!Not having a clear monetization strategy
!Underestimating user acquisition costs
!Ignoring platform dependency risks
!Premature spending on growth before retention

What investors expect

Strong retention and engagement metrics
Evidence of organic growth
Clear monetization path
Understanding of competitive landscape
Product velocity and iteration speed

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